Guerillero Cultural

"Tiempo" a local New York City newspaper published in its current edition (October 19, 2006) an article about "The Last Puerto Rican Indian" being dis-invited from the Pepsi Hispanic employees celebration of Hispanic Heritage Month. The article makes an accurate report on the issue covering both sides. Pepsi, however, is rying to cover up its mistake by claiming that we were dis-invited because publishers and authors weere not invited to the event. The following is our response: -------------------------------------- Bobby González was supposed to be reading from his latest work, “The Last Puerto Rican Indian”, a 96-page book of poetry at Pepsi world headquarters in Purchase, NY on Thursday, September 28, 2006. However, after reading a copy of the poem "Thank You Mr. Columbus," Pepsi management reconsidered and in fact rescinded the invitation made by Pepsi's Hispanic Heritage Committee to participate in their Hipanic Heritage Month Celebration. Christ...

"Thank You Mr. Columbus" from the book "The Last Puerto Rican Indian" A Collection of Dangerous Poetry by Bobby Gonzalez "Thank you, Mr. Columbus. Thank you, all his colleagues and all of your descendants who carry on his mission. Thank you for blessing us with: Termination Relocation Subjugation Assimilation Acculturation and Detribalization. Thank you, Mr. Columbus for blessing us with: Regulation Retaliation Reorganization Reclamation Taxation and Alienation. Thank you, Mr. Columbus for blessing us with: Domination Decimation Resignation Confiscation Desecration And Elimination. Thank you, Mr. Columbus for blessing us with: Castration Decapitation Penetration Sterilization Exploitation and Dehumanization. Thank you, Mr. Columbus for blessing us with: Depopulation Humiliation Extermination Separation Indoctrination Discrimination Isolation and Violation. For these bounteous benedictions we thank thee. May you and yours be one day equally blessed. Thank you, M...

Guerilla Marketing. We have employed a marketing strategy that I like to call "Guerilla Marketing" and it consists in agressively going out to our community and presenting what we have to sell to them, such as a book or t-shirts with original designs, etc. I use "guerilla marketing" as an agressive strategy to sell as many books a possible in the shortest period of time. I am bypassing the bookstores to sell the book. My approach is that the success of the book is directly tied to the amount of outreach and promotion that is carried out. And this strategy is working! It is different than the passive way of selling a book by way of the bookstores. Now, bookstores play a significant role in making books available to the public but when you are engaged in producing a book that does not cover a popular topic and that is produced on a shoestring budget then you have to take a different approach. Bookstores play a tactical role and after a significant number of books have...